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October 28-30, 2020 | Sevilla - Spain
Cátedra de Responsabilidad Social of the University of Seville

July 20, 2020.

- IACCM 2020 -


From 29th to 30th October, IACCM 2020 Conference will take place in Seville. It is organised by
Cátedra de Responsabilidad Social of the University of Seville (Spain) in association with IACCM
which is an academic forum for experts in all fields of research who take an interest in and are
concerned with cross-cultural topics.

The Conference welcomes contributions from practitioners and academics on all issues connected to the topic.

As pre-conference activity, a PhD Workshop will be run on 28th of October afternoon.

Instruction for send your abstract

You can propose a track until July 20th by email at catedrars@us.es specifying the tile, the authors, and the track.

Markets, regulators and customers are pressuring organizations to behave in a socially and environmentally way, so that, sustainability is no longer an option for companies. Although there is a number of companies with high level of engagement, they need to continue develop new practices. Innovative companies will be able to find more sustainable solutions for business. According to Institutional Theory, countries´ culture have an influence on the innovation and sustainability practices that organizations carry out. Papers that analyses the relationship of these variables as well as the explicative factors of the them are welcomed.

5 questions to focus on in our research and training:

  • How can we favour sensitive and effective digital cross-cultural communication in the post Covid-19 world?
  • How can we deal with power inequalities and the realities of neo-colonialism? Critical and post-modernist approaches need to be given more importance.
  • How can we heighten awareness of cross-cultural bias, our own and that of others and focus on tools to identify bias and correct it?
  • How can we move from a posture of neutral observers to commitment to social change in our research and training, explicitly advocating the values we stand for: equality, inclusion, social responsibility and freedom?
  • How can we broaden our approach to overcome our occidental focus in order to better understand diversity?
The track shall be devoted to unanticipated bad consequences of single value-based policies, behaviors and actions, indicative of the need of considering interconnected values, actions and outcomes; resources and interactions between agents. Related issues may emerge at all levels of social systems, referring to individuals, groups of individuals, or social systems of different size (e.g., organizations at large, corporations, societies, cities, nations, and international organizations). Examples include (but not limited to): How good intentions interrupt progress; case studies; comparing cultures of different attitudes toward safety; comparting single/few value cultures with many-value cultures; effects of open communication vs. secrecy.
Both at a country and at an organizational level, institutions and managers are working to foster creativity in order to guarantee high levels of innovation: new solutions are needed to face the crisis imposed by the COVID – 19 emergency. Creativity becomes more than in the past a key factor to fight stagnation, and to explore new business opportunities. In times of crisis, firms and institution have to manage high level of complexity, and more knowledge is needed on the effects of culture, both country and organizational, on creativity and innovation, so to understand the key factor which can help going out from the crisis, and reach sustainable level of competitiveness.
Globalisation is demanding new skills for entrepreneurs that are facing new opportunities and threats that extend national borders. Moreover, while moving abroad, entrepreneurs have to deal with different nations and different cultures: thus, the entrepreneur became a critical figure in order to understand and de-codify the unavoidable cultural distance, which should be used as a competitive advantage. Creating innovation and improving firm’s performance and growth in different cultural contexts results in successfully implementing the internationalisation strategy of the entrepreneurship. As a matter of fact, these new entrepreneurial figures are capable, on one side, to face the multiple cultural contexts in which they operate: geographic areas differ not only in term of values, practices or norms, but also concerning the functioning of institutions, the firms’ failure or success rates and consumers behavior. These are just some of the aspects that culture impacts on and that managers should be aware of. On the other side, entrepreneurs have to deal with the dynamism that characterise a VUCA world, which is not allowing them to create forecasts, and that is requiring rapid and flexible reactions. The latter are fundamental to create new opportunities from the international crisis or to generate the maximum gain from positive situations. From these points, the need to go deeper into the analysis of the future directions that the cross-cultural entrepreneurship should follow, since the combination of the cross-cultural studies and the entrepreneurship field offer interesting insights for both practice and theory. This panel is welcoming papers focused on the characteristics that cross-cultural entrepreneurs should implement and the new entrepreneurial strategies that can be adopted in order to better face the world complexity, which is constantly increasing, as we witness.
Edutainment is a trend reaching new heights in adult education. Intercultural intelligence and Cultural Competence are no exceptions. A growing number of practitioners in our academic and professional fields use a wide variety of fresh perspectives and techniques to involve their audiences in the learning process and to make teaching more vivid, efficient and fun, and, above all, applicable to life, work and society. Edutainment itself is a vast part of modern pedagogy, which includes gamification, storytelling, drama and many other tools and methods. This conference track invites innovative and creative practitioners to submit proposals for presentations or small workshops which reflect their experience and expertise in researching, designing, creating, using, and evaluating fresh methodologies, games, instruments and tools that fall into the category of edutainment. We encourage you to enrich this track and provide conference participants with valuable insights and useful take-aways.
Intercultural education is a tool of social change and resilience which allows us to understand the mechanisms of social integration. It’ s a process that puts the school and the family at the heart. Paradigms emerge in this field but the axe is not yet well defined. However, it should be encouraged. This track aims to know what are the current updates and developments in theory, methodology and the practice of teaching, learning and consulting intercultural education for migrant children and adolescents in the EU? What challenges are practitioners, academics and intercultural professionals faced with? For instance, in this track we want to exchange experiences, best practices, innovation, insights and work towards solutions.

Send your proposal to:


The conference will be held in Fundación Cajasol, Sevilla (Spain).

• March 31, 2020: Panels Deadline (1st Call for Abstracts)
• July 20, 2020: Deadline for PhD Workshop
• July 20, 2020: Deadline for Call for Papers/Abstract Submission
• July 30, 2020: Notification of accepted abstracts
• October 1, 2020: Full papers submission
• September 15, 2020: Deadline for early-bird registration
• October 1, 2020: Deadline for Registration (final programme)

In order to be included at the programme, at least one author of each accepted paper should be
registered by 15 September 2020.

Registration and Conference Fees

Registration for the conference should be done through fulling a registration form (all the details
about the payment could be found on the registration form). Upon receipt of your registration form
and a copy of the bank transfer (email catedrars@us.es), the Congress Secretary will confirm your
participation in the conference. You will receive a formal confirmation.

Early bird


IACCM member, SIETAR member, University of Seville member, ASEPUC or AECA member






PhD student fee



Accompanying person fee



Bernabé Escobar 
M. Mar Miras 
Chiara Cannavale

M. Mar Miras
Bernabé Escobar Pérez
Chiara Cannavale
Barbara Covarrubias Venegas
Marie-Thérèse Claes
Roger Bell
Fabrizio Maimone



Contact Email

For more detailed information, please contact the conference chairs in

Conference Venue

Foundaciòn Cajasol
Sevilla, Spain

How to get to Seville

San Pablo airport is 9km north-east of Seville. For more information see the airport page.

To get from the airport to the city, you can take a taxi, which will cost you about € 25.

There is also a cheaper option the EA airport bus leaves every 15 to 30 minutes from 05:20 am to 00.45 am, and takes 20-30 minutes to the city. It costs € 4.

How to get to Seville from Madrid

The best way to get from Madrid to Seville is the high-speed AVE train service which connects these two cities in two hours and a half.

How to get to Seville from Málaga

The best way to get from Málaga to Seville is the train service which connects these two cities.

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